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Email Marketing

How to Avoid Losing Access to Your Customers (and Sales)

How to Avoid Losing Access to Your Customers (and Sales)

I hate seeing good people doing bad things to market their businesses, and lately, I feel like the kid in “The Sixth Sense.” I see them everywhere.  The bad thing I want to warn you about today is putting all your marketing time and money on social media. It should...

Using Video in Email Campaigns

Using Video in Email Campaigns

Using video in email marketing can increase open and click rates and reduce unsubscribes. Here's what you can and can't do, and what to do instead.  There are good reasons to use videos in your emails. Adding a video can: Increase email open rates by 19%  Increase...