Speaking in public is one of the best ways to establish yourself as a leader and an expert in your field. BUT, if speaking in front of people scares you to death, being a podcast guest is the next best way to share your expertise with a lot of people (in some cases...
Niches & Your Ideal Customer's Language Determining your niche, unique selling proposition, what you're famous for, etc., and who you want to serve is critical if you want to minimize or eliminate your competition. Donald Miller, the author of the book, Building a...
At first, I was more of a rapper… When it was my turn to sing, my mouth felt like it was full of tube socks, my heart was surely going to blow out of my chest, and I was sweating through my shoes. What happened next? Did they survive? Learning the story behind almost...
I’m a relatively normal human being, but when I see one of those, “for new customers only” discount offers for a business or product that I have been a loyal, PAYING customer of for years, I turn into The Hulk. I know my full-price,...
Is your business a familiar service we all need and use, like these? | accountant | plumber | dentist | realtor | home security rep | lawyer | insurance agent | retirement planner | doctor | general contractor Usually being in a familiar business is a good thing,...