The customer experience starts with your contact email.
Using a generic contact email address might seem like a good idea, but it's damaging your brand. Here's what to do instead. Global companies and sole proprietorships have several things in common. Despite the difference in size or revenue they are all run by humans....
"You can achieve amazing things by doing the unexpected." - Jesse Cole
Jesse Cole is an inspirational business leader who dares to be different in every aspect of his life and has proven that doing the unexpected will create incredible success and joy. You need to know about him because he is an amazing human being, innovative business...
A vanity phone number that spells out your company name is memorable, but it is a nightmare for customers to use and costing you leads and sales. Nothing makes me madder than good companies making stupid marketing moves that hurt their sales or reputations. One of...
Should you mention your competition in your marketing? YES - When you do it with good intentions. Companies that do mention their competition - in a positive or neutral way - stand out. One way to do this is by adding a comparison article to your marketing mix. It's...
Consumers have dismissed 77% of everyday brands. If you don’t do something that is unexpected in your industry, you will be one of them. Here are the whys and the hows you need to know to remain a meaningful brand. “Globally, consumers say they would not care if 77%...
Photo by Steven Shircliff on Unsplash Phil Mickelson won his first major tournament in eight years on May 23, 2021, and became the oldest player in history to do it. His journey to the trophy was every bit as exhilarating as a blockbuster movie. Hero uses ingenuity to...
Have you ever wondered what the big deal is with email marketing and newsletters? Why should you bother? After all, you're getting 'Likes' and shares on social media. You get referrals from customers and friends. Here's why you should do it: Email is 40% better at...
Business Buzz Episode #6: No-cost, high-impact marketing actions to take now! What does an ironing board have to do with marketing your business? It's 1 of 3 no-cost, high impact tips I'm sharing in this episode of the Business Buzz show! These are ideas from experts...
Business Buzz Episode #5: How to look Sharp for virtual meetings (Tips for men) In this episode of the Business Buzz Show, Tavia Sharp, image consultant and founder of Styled Sharp shares the psychology behind style. What you wear and your grooming are sending a...
Business Buzz Episode #4: Tips for Setting Up Your Space for Video Meetings In this episode of the Business Buzz Show, Virtual Presence Coach and photographer, Alyssa Peek shares ways to make your space and YOU look sunny and professional. She shares her top tips for...
Business Buzz Episode #3: What to Wear on Video Calls In this episode of the Business Buzz show, you get expert tips to help you look your best every time you join a video call. This week's guest is Tania Sterl, a personal stylist, branding style expert, and CEO of...
Business Buzz Episode #2: Newsletters This episode of the Business Buzz show focuses on newsletters. We covered: Warren Buffet's secret for writing his annual investor letter Restarting your newsletter (I shared a big DON'T) Examples of different newsletter styles...
Business Buzz #1: How to market your business in a crisis In this episode, we discuss what you should NOT be doing right now to grow your business (selling) and what to DO (help, be sensitive, offer relevant info/resources). I'll show you some examples of businesses...
Speaking in public is one of the best ways to establish yourself as a leader and an expert in your field. BUT, if speaking in front of people scares you to death, being a podcast guest is the next best way to share your expertise with a lot of people (in some cases...
Niches & Your Ideal Customer's Language Determining your niche, unique selling proposition, what you're famous for, etc., and who you want to serve is critical if you want to minimize or eliminate your competition. Donald Miller, the author of the book, Building a...
Your business doesn't have to miss out on the annual pumpkin spice craze. Here are a few refreshingly fun ideas to inspire your marketing! Ah, the magic of pumpkin spice marketing! 2.1 million Instagram posts with the hashtag #PumpkinSpice (as of September 14,...
You’ve heard the phrase, “Give the people what they want!” And I’ll bet you’ve heard one of the best ways to market your business and build your online presence is to share your knowledge. What do your customers want to know, that you could help them with? The obvious...
Email discrimination is real. If you are making these two costly email mistakes, your well-crafted business emails may be going straight to the spam folder. It's like you NEVER SENT THEM. We don't have a lot of control over what happens once we hit "send", but there...
In the last few weeks, every time I turn around I see an article about funnels or meet someone who is passionate about them. Maybe you’re like me. I’ve heard the terms, “funnel” and “sales funnel”, used in marketing strategy for years. But I wasn’t sure how I could...