by Melinda | May 6, 2020 | Business Buzz, Business Tips, Content Marketing, Marketing Strategy, Marketing Tips, Posts
Have you ever wondered what the big deal is with email marketing and newsletters? Why should you bother? After all, you’re getting ‘Likes’ and shares on social media. You get referrals from customers and friends. Here’s why you should do it:...
by Melinda | Apr 29, 2020 | Business Buzz, Business Tips, Marketing Strategy, Posts
Business Buzz Episode #6: No-cost, high-impact marketing actions to take now! What does an ironing board have to do with marketing your business? It’s 1 of 3 no-cost, high impact tips I’m sharing in this episode of the Business Buzz show! These are ideas...
by Melinda | Feb 23, 2018 | Business Tips, Marketing Strategy, Marketing Tips, Posts
In the last few weeks, every time I turn around I see an article about funnels or meet someone who is passionate about them. Maybe you’re like me. I’ve heard the terms, “funnel” and “sales funnel”, used in marketing strategy for years. But I wasn’t sure how I could...
by Melinda | Jan 25, 2018 | Business Tips, Marketing Tips
As I was trying to explain to someone how detailed you need to be when defining your ideal customer, it hit me. It’s right there in the word. The most successful businesses CUSTOMize their description with as many specific details as possible. It’s not a range of...
by Melinda | Oct 24, 2017 | Branding, Business Tips, Marketing Tips
I’m a relatively normal human being, but when I see one of those, “for new customers only” discount offers for a business or product that I have been a loyal, PAYING customer of for years, I turn into The Hulk. I know my full-price,...