The customer experience starts with your contact email.
Using a generic contact email address might seem like a good idea, but it's damaging your brand. Here's what to do instead. Global companies and sole proprietorships have several things in common. Despite the difference in size or revenue they are all run by humans....
"You can achieve amazing things by doing the unexpected." - Jesse Cole
Jesse Cole is an inspirational business leader who dares to be different in every aspect of his life and has proven that doing the unexpected will create incredible success and joy. You need to know about him because he is an amazing human being, innovative business...
A vanity phone number that spells out your company name is memorable, but it is a nightmare for customers to use and costing you leads and sales. Nothing makes me madder than good companies making stupid marketing moves that hurt their sales or reputations. One of...
Consumers have dismissed 77% of everyday brands. If you don’t do something that is unexpected in your industry, you will be one of them. Here are the whys and the hows you need to know to remain a meaningful brand. “Globally, consumers say they would not care if 77%...
Your customers wish you knew about
LinkedIn released their State of Sales 2021 report with some info that serves as a reminder or a wake-up call. You can get the free report here. This quote in the report stood out: “Top-performing salespeople spend far more of their time researching their industry,...
Creating a customer journey map is critical for your business. It provides perspective, ideas for new or improved products and services, and a blueprint for an exceptional customer experience. A study by McKinsey showed that organizations that focus on journey...
Things have changed significantly for your customers since last week. You can't schedule your marketing for the next four weeks and trust it'll be relevant when it posts, like the good old days (in February). The message you wrote two weeks ago might be outdated...
Frustration kills sales. You've experienced it. You fill out the form in the checkout process on a site, hit the "Buy Now" button and get this message, "Address Not Valid". You double-check your address, hit the button again, and get the same message! After doing...