The customer experience starts with your contact email.
Using a generic contact email address might seem like a good idea, but it's damaging your brand. Here's what to do instead. Global companies and sole proprietorships have several things in common. Despite the difference in size or revenue they are all run by humans....
"You can achieve amazing things by doing the unexpected." - Jesse Cole
Jesse Cole is an inspirational business leader who dares to be different in every aspect of his life and has proven that doing the unexpected will create incredible success and joy. You need to know about him because he is an amazing human being, innovative business...
Should you mention your competition in your marketing? YES - When you do it with good intentions. Companies that do mention their competition - in a positive or neutral way - stand out. One way to do this is by adding a comparison article to your marketing mix. It's...
Is fear stopping you from better results?
I want to tell you a little bit about daring to be different so customers can find you. "Daring" and "Different" have uncertainty attached to them, and that can quickly turn into fear. The thought of doing stand-up comedy in a club in New York City terrified me. And...
Your customers wish you knew about
LinkedIn released their State of Sales 2021 report with some info that serves as a reminder or a wake-up call. You can get the free report here. This quote in the report stood out: “Top-performing salespeople spend far more of their time researching their industry,...
Photo by Steven Shircliff on Unsplash Phil Mickelson won his first major tournament in eight years on May 23, 2021, and became the oldest player in history to do it. His journey to the trophy was every bit as exhilarating as a blockbuster movie. Hero uses ingenuity to...
Gratitude and celebration are just as crucial to your business as marketing and sales. Taking time once a week, month, or quarter to reflect on where you've been, where you are, and what you've accomplished should be part of your business plan. Here are a few ideas...
Have you ever wondered what the big deal is with email marketing and newsletters? Why should you bother? After all, you're getting 'Likes' and shares on social media. You get referrals from customers and friends. Here's why you should do it: Email is 40% better at...
Business Buzz Episode #6: No-cost, high-impact marketing actions to take now! What does an ironing board have to do with marketing your business? It's 1 of 3 no-cost, high impact tips I'm sharing in this episode of the Business Buzz show! These are ideas from experts...
Speaking in public is one of the best ways to establish yourself as a leader and an expert in your field. BUT, if speaking in front of people scares you to death, being a podcast guest is the next best way to share your expertise with a lot of people (in some cases...
I have been reading a lot of lists lately, and one that really resonated with me was 13 Actions to Take in January for a Successful New Year, from Forbes.com. While they are excellent tips for the start of the year, you could start doing them any time of year! Here...
Niches & Your Ideal Customer's Language Determining your niche, unique selling proposition, what you're famous for, etc., and who you want to serve is critical if you want to minimize or eliminate your competition. Donald Miller, the author of the book, Building a...
I am sure you've heard someone say, "sharing is caring" in the past. When it's the flu, it's meant as a cruel joke. But when it's something awesome, people are really glad you shared. I encourage my clients to find great articles and videos from other experts and...
You’ve heard the phrase, “Give the people what they want!” And I’ll bet you’ve heard one of the best ways to market your business and build your online presence is to share your knowledge. What do your customers want to know, that you could help them with? The obvious...
Email discrimination is real. If you are making these two costly email mistakes, your well-crafted business emails may be going straight to the spam folder. It's like you NEVER SENT THEM. We don't have a lot of control over what happens once we hit "send", but there...
In the last few weeks, every time I turn around I see an article about funnels or meet someone who is passionate about them. Maybe you’re like me. I’ve heard the terms, “funnel” and “sales funnel”, used in marketing strategy for years. But I wasn’t sure how I could...
Just like death and taxes, blind dates and networking are part of life. Since you can't avoid networking or meeting new people, you need a plan. So I'm sharing some great networking strategies that I developed while enduring some unusual, cringe-worthy, sweet, fun,...